On Page SEO

On page optimization is the first step in SEO and Marketing.

You don't have to be a marketing expert these days to know that if you want to find information about something, you find it on the Internet.  Everywhere you look you can see traditional media that was an empire for years having trouble with cascading revenue.  An example is the New York Times which had been giving away an online version of its syndication for free.  They just recently moved to a paid online strategy for their copy.  If you want your business to be found specifically for its products and services, then you need it to be found online.  Simply put, you need to be found when an online searcher enters a keyword or search term in the search engine.  NJYP.com’s unique SEO and marketing strategy is the answer to having your products and services being found online.

When optimizing a webpage, NJYP.com is optimizing that page towards a keyword or search term that is related to your content, whether is it is a products or services. This process in called On Page SEO.

Call NJYP.com now to receive a FREE phone consultation. Our team of trained representatives can be reached by dialing: 732.416.6150, email us at: contact@njyp.com or by contact form.

 

How can optimizing your websites content, On Page Elements, help you?

Having a website online is a wonderful way of showcasing your products and services. However, just having a website does not guarantee that you will get web traffic to your website.  Most business owners who have a website want traffic from people who are searching for their product or service. The optimal targeted source of web traffic is called Organic Traffic achieved through On Page SEO and Off Page SEO, what is also known as backlinking. 

In 2007, Organic Traffic represented 70% of the searches being done on the Internet. Organic Traffic represents over 90% of the searches transpired as of December of 2010.

Why is organic traffic important to my business and how can SEO and marketing help?

Most business owners who have turned to the Internet to help with their business have done so to increase their bottom line. It is a general business and sales premise that the more people who see an offer, the more people will take advantage of the offer. The Internet is similar to the offline marketplace in this respect. Businesses must still advertise their products and services. SEO and marketing through On Page SEO and Off Page SEO is the process  of getting your website ranked for specific keywords relevant to your products and services.

By optimizing webpage elements (On Page SEO) for a specific keyword in conjunction with a separate Off Page SEO Campaign that is based upon the same keyword with the goal of building backlinks (links to this page from other relevant websites), NJYP.com is able to get Organic Web Traffic to you by increasing webpage rank for specific keywords. This process raises your webpage ranking until it becomes visible to online searchers. This process takes time and it is important to note that clients should not expect lead generation right away. The key factor here is the competition that you are competing against and the amount of backlinks their website has. If their content is optimized with On Page SEO, it will dictate how strong the competition is and how long it will take for you to rank a webpage for a specific keyword. NJYP.com always makes the recommendation that clients who decide to work with us for On Page and Off Page SEO also take advantage of our Pay Per Click Management. As an Agency Partner with Google, we can get advertisements up and running quickly, and we have a proven track record of getting advertisements in top positions on Google for most keywords. This allows our clients to generate leads quickly as they grow their Organic ranking with SEO and Marketing.

Get a $100 Coupon towards your Pay Per Click Advertising when you sign up for a new campaign with NJYP.com.  Call us today for the details!  

SEO and marketing best on page optimization practices.

• Keyword Research
• Keyword Density
• Keyword decorations: bold, underline, italic
• Keyword Structure through copy
• Title Tags with keyword
• Meta Tags with keyword
• H1, H2 & H3 Tags with keyword
• Picture Alt Tags with keyword description
• Picture Title Tags for certain Browsers
• Complete URL of picture
• Internal Linking to other pages
• No Follow designation to page content
• Sitemap.xml
• Manual rebuild when new pages added

Back Linking Example utilizing On Page SEO.

*On Page SEO

*Fully Optimizing Webpages to Keywords

*500 Keyword Specific Backlinks

 

Website # 1

 

*No On Page SEO.

*500 Keyword Specific Backlinks

Both websites are trying to rank in the Search Engines for the same keyword.

Both websites are relatively about the same age.

Both have content on the keyword topic.

 

Website # 2

Which website do you think has more Authority and will rank higher in the Search Engines?

If you choose website # 1 then you were absolutely right - the On Page SEO made all the difference.

It is clear that SEO and Marketing are the basis of your Organic Traffic.

So it should be clear that SEO and Marketing is the beginning of your organic traffic.

Call NJYP.com now to receive a FREE phone consultation. Our team of trained representatives can be reached by dialing: 732.416.6150, email us at: contact@njyp.com or by contact form.