Advertising with Google

Turning on Web Traffic by Advertising with Google

When it comes to driving web traffic to your products and services, there are few options available that work consistently that are proven methods of getting targeted traffic from searchers who are looking for your specific offers. One of the best methods of create specific web traffic is Pay Per Click (PPC) advertising. Pay Per Click can be expensive. When you pay for advertising with Google, it is known as Adwords. NJYP.com focuses on lowering a client's advertising costs by optimizing keyword and content relevancy on both the landing page of your website and in the advertisement they click in Google. By optimizing these and other factors, Google rewards the advertiser by allowing their click-per-cost to decrease over time. Currently, Yahoo and Bing only offer a flat fee cost on their Pay Per Click advertising programs. NJYP.com's Managed Pay Per Click advertising consistently shows up on the top of organic web search results. NJYP.com can effectively manage your PPC campaigns. Call NJYP.com now to receive a FREE phone consultation. Our team of trained representatives can effectively manage your PPC Campaigns.

 

Call NJYP.com now to receive a FREE phone consultation. Our team of trained representatives can be reached by dialing: 732.416.6150, email us at: contact@njyp.com or by contact form. Let us launch your campaign today and we will help fund it with a $100.00 coupon.

 

Affordable advertising with Google is all about the relevancy of the keywords, from the ad to the webpage the ad directs the viewer to, down to the site structure.

Example:

Keyword: Vinyl Siding

 

Top Ad Highlighted Keyword Text: Vinyl Siding Siding 2ND Ad Highlighted Keyword Text: Vinyl Siding Vinyl Siding 3rd Ad Highlighted Keyword Text: Siding Siding 4TH Ad Highlighted Keyword Text: Vinyl Siding Vinyl Siding Vinyl Siding Siding 5TH Ad Highlighted Keyword Text: Vinyl Siding Vinyl Siding Siding Vinyl 6TH Ad Highlighted Keyword Text: Siding Siding 7TH Ad Highlighted Keyword Text: Siding Vinyl Siding Vinyl Siding

Observations on Ad Copy Top Ad This Ad is Paying the Maximum Click Amount to appear on the top.  The Ad is not very Keyword Relevant   2ND Ad. This Ad is paying a higher rate per click to appear at this position.  The Ad is not very Keyword Relevant   3RD Ad This Ad is paying a higher rate per click to appear at this position.  The Ad is not very Keyword Relevant   4Th Ad Our Client This Ad is keyword relevant.  The client is paying modest pricing per click and is rising in the Ad column at a lower price than above.   5Th Ad This copy is rising right behind NJYP’s client.  The copy is keyword relevant.   This Ad will rise at a lower cost.   6Th Ad This Ad will stay at the bottom of the column and will have a higher click per cost for being less relevant to the keyword.   7Th Ad This Ad will climb a bit higher on the Ad Column.  This Ad could rise higher today with a higher bid per lead.

  

When advertising with Google, where does your ad start?

Ads start on the bottom right of the search results where the clicks are the most expensive. If your ad is relevant and eye grabbing, then your click rate will increase and your ad will rise in the ad column. As the ad rises, the clicks become less expensive over time. Here are the main reasons why:

• The most cost effective way to achieve higher placement of an advertisement in Adwords is to increase the relevancy of the keyword throughout the title and body of the ad. This procedure also includes the page structure of the hyperlink the ad is tied to.

• The relevancy of your corresponding website landing page that the ad is pointing to is important to the quality score Google asses to your campaign. It is important to include relevant content only related to the keyword the advertisement is based on. Another factor is for the content to be optimized for On Page Search Engine Optimization (SEO).  Google will ‘crawl’ the webpage looking for keyword content that matches the keyword in your Adwords Campaign.  If your webpage is optimized for the keyword, Google will acknowledge the relevancy of the page by increasing your quality score.  It is important to note that if you choose not to do this, you will receive a lower quality score from Google resulting in paying a higher price per click, and will have ad placement that is considerably worse.  Remember, Google’s goal is to deliver the most relevant content to Google’s searchers.  If your content is not relevant or less relevant to the keyword, then you pay the price in your cost per click.  NJYP.com pays close attention to these guidelines in order to save our clients’ money. 

• A crucial factor in how your advertisement moves up the Adwords column relates to the history on your Adwords account. If your campaign has a history of ranking low, it is an indication that your copy is not relevant to the keyword that you are marketing and that your landing page copy may not be relevant to your ad copy. This means that your Click Through Rate or CTR has diminished from your ad not being relevant to the keyword once again. This in turn means that when advertising with Google, you will pay higher prices per click. Google does this to discourage irrelevant copy. 

Example

Here is an example of how ads that are not keyword specific can hurt your campaign’s Click Through Rate and ultimately cost you more per click:

A plastic surgeon hires an advertising agency to manage his Adwords campaign for the keyword: liposuction.
The advertising agency uses a broad keyword term of: weight loss.

The tactic will get lots of clicks to the ad in question as the keyword ‘weight loss’ has lots of web traffic and the ad will be display often. This is called an “impression”.   Unfortunately, there will be a large bounce rate of visitors who leave the plastic surgeon’s website quickly as this is not the keyword the searchers were looking for. The keyword ‘weight loss’ may be related to the keyword ‘liposuction’, however we must always have specific keyword relevance.  In this example, the searchers were searching for related information for the term weight loss, not liposuction.

Ramifications:

• There will be a lot of traffic to the client’s ad
• There will be a large bounce rate of visitors who do not convert to a call to action and leave website site
• The client pays for clicks that don’t convert because the ad was not relevant
• Google will move the ad down the column
• Google will charge more per click
• The client’s click through rate will suffer and it will be harder to move up the Adwords column

When it comes to your advertising dollars and advertising with Google, you need to work with an advertising agency that will help you get the best ad placement, helps you convert prospects into clients through ad relevancy, and in the end save you marketing dollars when advertising with Google.

Call NJYP.com now to receive a FREE phone consultation. Our team of trained representatives can be reached by dialing: 732.416.6150, email us at: contact@njyp.com or by contact form.